Kendra Kolb Butler on Alpyn's Rebrand, Anisa Telwar Kaicker's Brush With Kindness, Beauty’s Most Wanted Merch, NAD Rules On Drunk Elephant's Skin Care Claims, Sephora Ends Hydrafacial Partnership, Harvey Nichols Appoints First Creative Director, Grown Alchemist Opens First Store Outside Australia
Kendra Kolb Butler on Alpyn’s Rebrand, Anisa Telwar Kaicker’s Brush With Kindness, Beauty’s Most Wanted Merch, NAD Rules On Drunk Elephant’s Skin Care Claims, Sephora Ends Hydrafacial Partnership, Harvey Nichols Appoints First Creative Director, Grown Alchemist Opens First Store Outside Australia
Nostalgic summer scents are having a moment in beauty, with finely tuned notes and clever branding teleporting us to other decades. The market continues to broaden for women over 40 with a new crop of hair, cosmetics, and skin care designed specifically for them. Here, CEW shares the most innovative products that launched this month.
CEW partnered with consumer search firm Spate to identify the top brands Gen Alpha wants most for their skin care routines. Then, we asked executives from these brands whether their products are safe for young skin and how they’re thinking about this fervent new consumer.
Tweens push beauty sales beyond what typically delights during the all-important Holiday period, seeking out skin care brands such as Drunk Elephant, Sol de Janeiro, and Glow Recipe.
