Skin-Tone Inclusiveness: 40 Shades is New Standard

Fenty Beauty’s 40 Pro Filt’r Foundation shades ushered in a new era in inclusive beauty. Here, CEW Beauty Insider rounds up some of the latest shade-inclusive brands, from prestige to drugstore, offering 40-plus shades, the unofficial ‘threshold’ number for inclusivity.

Foundation Has Met Its Matchco

The color matching app aims to deliver a customized, all-in-one complexion formula individually blended to match a user’s skin tone in about a minute.