Dose of Colors’ Big Foundation Launch
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Skin-Tone Inclusiveness: 40 Shades is New Standard
Fenty Beauty’s 40 Pro Filt’r Foundation shades ushered in a new era in inclusive beauty. Here, CEW Beauty Insider rounds up some of the latest shade-inclusive brands, from prestige to drugstore, offering 40-plus shades, the unofficial ‘threshold’ number for inclusivity.
Foundation Has Met Its Matchco
The color matching app aims to deliver a customized, all-in-one complexion formula individually blended to match a user’s skin tone in about a minute.
MAKE UP FOR EVER’S BOLD SUMMER LINEUP
The brand has created a foundation inspired by the selfie generation, and is launching its first ever brand campaign.
