Fekkai Unveils Clean Line: Pure

The Pure Collection marks the serial entrepreneur’s first product launch since re-acquiring his namesake brand in November 2018.

5 Minutes with Frédéric Fekkai

Frédéric talks about his namesake brand’s history, future plans, lessons learned and shares advice for newbies entering the business today.

Product Watch August: Fekkai, Wander Beauty, Stellar

This month’s pick of new releases focuses on an array of brands that are delving into first-time strategies and launches. Though partnerships with massive retailers continue to gain importance, many of the brands featured are investing in online media.

Lessons in “Ueber” Branding

Some brands just have it. This topic was on deck Tuesday, October 13, during a presentation at FIT by JP Kuehlwein, Executive Vice President of Frédéric Fekkai, and co-author of “Rethinking Prestige Branding Secrets of the Ueber-Brands.” A brand-building panel followed, featuring executives from Moleskin America, The Laundress, CO Bigelow Apothecaries and Dunnhumby. Here, seven key learnings Beauty Insider identified for CEW members.

FEKKAI REVAMPS COLLECTIONS

Frederic Fekkai hair care has merged its prestige and mass collections into one, which is available now in both distribution channels, as well as salons and online. The newly revamped singular product line will feature classic collections such Glossing, Color Care, Essential Shea, Volume and PrX. Also, Fekkai’s Apple Cider Shampoo is now back.

Fekkai Launches ‘Privileged Hair’ Campaign

Now appearing in March beauty and lifestyle magazines is a new campaign for Frédéric Fekkai hair care products, one that uses the term ‘Privileged Hair’ in its tagline. Here, Chandra Coleman Harris, Global Fekkai Brand Manager, discusses the strategy.