It took a pandemic and salon shutdowns nationwide, but last year was the first year the hair care category saw growth, while skin care and makeup sales declined, according to Kline &…
A stamp of approval by Frédéric Fekkai holds a lot of weight: he’s created some of the most luxurious hair and body care products—and high-end salons—in the business.
CEW Beauty News asked industry executives to share their perspectives on 2020, the challenges and successes they faced, the lessons they learned, and what they would do differently if they could.
Frédric said that his single-minded focus on evolving in the clean hair care space is partly driven by wanting to redress the misconceptions around non-toxic shampoos and conditioners.
The Pure Collection marks the serial entrepreneur’s first product launch since re-acquiring his namesake brand in November 2018.
Frédéric talks about his namesake brand’s history, future plans, lessons learned and shares advice for newbies entering the business today.
This week’s wrap of what’s happening in the industry, includes the latest details on Fekkai’s purchase of his namesake brand; how Sephora is offering new video content through Google Home Hub; Walgreens new chemical policy; and, a renewed collection of Lifetherapy’s bath and body products.
This month’s pick of new releases focuses on an array of brands that are delving into first-time strategies and launches. Though partnerships with massive retailers continue to gain importance, many of the brands featured are investing in online media.
Bastide is positioned as obtainable luxury that brings a piece of Provence to the consumer. Items are created by various experts in the region.
Some brands just have it. This topic was on deck Tuesday, October 13, during a presentation at FIT by JP Kuehlwein, Executive Vice President of Frédéric Fekkai, and co-author of “Rethinking Prestige Branding Secrets of the Ueber-Brands.” A brand-building panel followed, featuring executives from Moleskin America, The Laundress, CO Bigelow Apothecaries and Dunnhumby. Here, seven key learnings Beauty Insider identified for CEW members.
Frederic Fekkai hair care has merged its prestige and mass collections into one, which is available now in both distribution channels, as well as salons and online. The newly revamped singular product line will feature classic collections such Glossing, Color Care, Essential Shea, Volume and PrX. Also, Fekkai’s Apple Cider Shampoo is now back.
Now appearing in March beauty and lifestyle magazines is a new campaign for Frédéric Fekkai hair care products, one that uses the term ‘Privileged Hair’ in its tagline. Here, Chandra Coleman Harris, Global Fekkai Brand Manager, discusses the strategy.
