Olaplex Shares Jump After Reported Henkel Takeover Talks; Why Purpose-Led Brands Need More Than Mission To Succeed Today; Target Expands Wellness Assortment By 30%; The 26 Wellness Trends That Will Change How You Look After Yourself; NEOM Wellbeing’s Essential Oil Pens Create Mood Lifts On The Go
Olaplex Shares Jump After Reported Henkel Takeover Talks; Why Purpose-Led Brands Need More Than Mission To Succeed Today; Target Expands Wellness Assortment By 30%; The 26 Wellness Trends That Will Change How You Look After Yourself; NEOM Wellbeing’s Essential Oil Pens Create Mood Lifts On The Go
From mass brands answering their most persistent DMs to indies reengineering every-day rituals, this month’s launches reflect a consumer demand for smarter, more sensorial, more “why didn’t this exist already?” innovation. Holiday shoppers can choose from body care that borrows from skin care, makeup that nods to wellness, and tech that aims to become the industry’s next power player. Together, these debuts offer a sharp snapshot of what will shape the beauty market in 2026.
Trade down or trade out of beauty? Not this holiday season, according to Black Friday and Cyber Monday results and store visits.
This month’s launches bring a strong sensorial current, as brands double down on fragrance, texture, and clinically-driven formulas ahead of gifting season. Think limited editions and strategic extensions designed to leverage Q4 momentum. From designer candles and dermatologist-led treatments to viral color debuts, the month showcases beauty’s push to blend indulgence with measurable performance. Across lifestyle, wellness and cosmetics, brands are blending narrative and high-touch formulas to introduce a slate of launches that resonate during the season’s most competitive sales weeks.
Five years after launching KKT Labs from her Orlando home, biochemist Krupa Koestline is expanding into a 16,000-square-foot facility. With a model that lets brands own their formulas, she’s redefining how the beauty industry approaches clean, science-driven product development.
This month’s most noteworthy launches usher in an era of reinvention, from elevated retinoids and scalp serums to sculptural luxury fragrances and collaborations. The lineup spotlights advances in skin regeneration, texture innovation, and sustainability, while heritage fashion houses revisit their archives to bring us reimagined scents. Together, these launches signal a shift toward intentional beauty and sensorial indulgence in time for the holidays.
Now in its third year, the initiative bridges the entrepreneurial access gap by empowering early-stage beauty and wellness founders from underrepresented communities, including those identifying as women, BIPOC, LGBTQIA+, differently abled, low-income, and seniors above 65.
The brand fuses Japanese and Scandinavian cultures, applying the Japandi aesthetic — traditionally seen in interior design — to skin care for the first time.
From Hollywood to mass retail, these four women are rewriting the business of influence, rooted in science, wellness, longevity, and trust.
Victoria Jackson revolutionized makeup in the 1980s and ‘90s, building a billion-dollar beauty empire by empowering women to feel confident in their own skin. Now, with next-gen innovation for today’s skin-conscious consumer that reimagines the concept she pioneered, she and longtime business partner Kim Wileman are leading a less-is-more beauty movement with No Makeup Makeup.
Following the close of the transaction, BYOMA will continue to be led by CEO and Founder Marc Elrick, as well as the existing leadership team.
A new generation of female founders with backgrounds in medicine, microbiology, and engineering are leading the charge in skin care and hair care innovation – proving that substance is the new standard in beauty.
