A recent video from global private equity firm, Advent International, focuses on premiumization, and spotlights premium hair care brand, Olaplex. Click here to see what attracted the firm to acquire the brand in 2019.
Here, she shares the brand’s strategy in a world impacted by COVID, how the brand’s website enhancements are propelling sales and how consumer engagement is enhanced by closely monitoring their behavior and delivering content where she is spending time.
Anisa International is investing for the future, putting focus on responsible manufacturing. For more than 25 years, Anisa International has been designing and manufacturing cosmetic brushes and skin care tools….
According to the Korea Herald, market watchers are voicing concerns that this year will be a make-or-break period for the group, as a continued sales downfall will make it harder for the company to recover from its ongoing slump.
Since being at the helm, a few of Alice’s achievements include the brand reentering Walgreens, and increasing its No-No List from 150 to 500-plus, one of the largest in the mass market. Here, Alice talked with CEW’s Beauty Insider about the changes she’s made at Physicians Formula, product inclusivity, and strategies to reach consumers.
Jefferies spent two weeks in multiple AsiaPac markets and found core demand for beauty to be robust. Here, the top beauty observations from AsiaPac Markets, including the growing popularity of WeChat and Alibaba, as well as insights into consumer behavior and demand.
Coty is hoping opes that by starting with its largest global makeup brand, it will be able to demonstrate the importance of this issue and prove that cruelty-free can be done on a global scale.
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