Birchbox Introduces New Tiered-Pricing Structure

The new subscription rates will mean a price increase for many, but the company has detailed several changes aimed at elevating the customer experience, including personalization and loyalty points.

Birchbox Growing Pains?

Birchbox is still the industry’s beauty box leader, but it recently announced cuts to get back on track.

Birchbox: New Brand Identity

Birchbox, the online beauty, grooming and lifestyle retail and sample site, has revealed a new global brand identity to reflect its growth and evolution. The site, which now sells 400 brands in 2,500 sku’s, also received several upgrades, such as enhanced search and personalization features.