L’Oréal Executives Elevated to Heighten Brand Portfolios
Three L’Oréal executives have been elevated to heighten their extensive portfolio of brands and each brand’s tech ambition.
Beauty Scene: Chanel, Walmart, Kerastase
This week’s BeautyScene is all about revamping retail, and how to care for all shades of blonde hair. From Chanel’s new sunlit SoHo atelier space to exclusive brand offshoots at Walmart to Kerastase’s new skin care-inspired hair range, here’s what you need to know now.
Travel Retail Takes Off
Travel retail is fast becoming one of the highest growth channels in beauty, with one billion global travelers passing through airports each year. Beauty Insider uncovers the trends driving this channel, and how the industry is engaging travelers with relevant new products, services and unique retail experiences, designed to convert them into loyal customers.
L’Oreal Unveils Tech Innovations for 5 Brands
The company introduced its latest connected beauty innovations at Viva Technology, an international show dedicated to digital transformation, innovation and the growth of start-ups.
Kérastase Launches First Smart Brush at CES
In partnership with a division of Nokia and L’Oréal’s Research and Innovation Technology Incubator comes the Kérastase Hair Coach Powered by Withings, a brush that collects hair data as soon as one begins brushing, and works with an accompanying mobile app.
Tailor Made: Nunzio Saviano Salon
Nunzio focuses on delivering a tailor made cut based on a person’s bone structure, hair texture and lifestyle.
Unfussy With a Dose of Volume
At New York’s recent fall fashion shows, a huge range of hairstyles were on display, from sophisticated and wearable styles (seen at Carolina Herrera, Naeem Khan) to hyper-theatrical (seen at Thom Browne and others.)
KÉRASTASE AND KATE PARTNER ON STYLING LINE
Kérastase has created a complete styling line, which the company said is formulated as skin care would be and is infused with feminine, elegant fragrances. Each product features micronized polymers for style memory that allows hair to fall back into place intuitively, and is based on technology from L’Oréal Advanced Research. The line is available under two categories: Construct, where items are designed for towel-dried hair, and Finish, where items are made for dry hair. Supermodel Kate Moss will appear in the brand’s first ever consumer ads for the new Couture Styling line.
