Beauty’s Most Important M&A Deals of 2021

Beauty consolidation in 2021 has been fueled by interest in mission-based independent beauty companies, according to a report by Capstone Partners analyzing the Beauty & Wellness sector. Here, CEW Beauty News recalls the most important deals in 2021.

Madison Reed to Franchise Color Bars

The prestige hair color brand will begin franchising its hair color bar concept under a new joint venture with Franworth, a leading consulting firm focused on value creation for franchisors and franchisees.

Madison Reed Opens First Brick and Mortar Color Bar in NYC

“Deciding to open a store was a combination of several things. One is that the market accepts brow bars and dry bars. Another is it’s open to speed concepts within these categories.” – Amy Errett, Co-Founder, Madison Reed, on the company’s first store.

Madison Reed, Pixi Make Retail Inroads

Madison Reed, the online hair color brand offering personalized color options, has partnered with Sephora to sell its Root Touch Up brush-on powder in stores nationwide and online.

Madison Reed: Not Your Mother’s Hair Color

It may seem strange that the latest hair color innovation is coming from a venture capitalist and a digital marketer rather than a multi-national beauty firm, but that’s the way beauty’s evolving these days.