February 2024 Product Watch
Hybrid categories are having a moment in beauty, with global and indie brands…
Make Up For Ever Launches a Scholarship Fund for LGBTQIA+ Aspiring Makeup Artists
Make Up For Ever launched a new scholarship program for aspiring LGBTQIA+ makeup…
Make Up For Ever Flagship Opens in Midtown
The store was specifically designed to give a nod to the brand’s heritage…
Which Brands Are Exciting Beauty Editors?
Beauty Insider consulted with nine beauty editors and asked them which brands they’re…
Tribe Reveals Top 10 Cosmetics Brands on Social Media in April
In April inclusive engagement emerged as a focus among the brands leading the…
Tribe Dynamics: Top 10 Cosmetics Brands on Social Media in March
NYX was by far the most frequently featured mass-market brand in YouTube videos,…
MAKE UP FOR EVER’S BOLD SUMMER LINEUP
The brand has created a foundation inspired by the selfie generation, and is…
BW Confidential: Beauty in the Middle East
Social media has especially been a game changer for the Middle East, particularly…
October: Tribe Dynamics Reports Which Cosmetic Brands Led in Social
NYX was the top performing mass market brand; Make Up For Ever and…
Make Up For Ever: Brand Loyalty Can Win Over Brand Awareness
Even with low brand acknowledgment Make Up For Ever has accomplished more than…
What Makeup Will You Be Wearing This Year?
Predicting what consumers will be gravitating towards in 2013 doesn’t take a crystal…
