Why Brands Need to Prepare for the Institutionless Consumer
There’s a new breed of beauty consumer emerging who values trust and authenticity from brands just as much as the products they offer.
Marcia Kilgore Talks the Future of Beauty
Marcia Kilgore, the woman behind Bliss Spa, FitFlop and Soap & Glory, talks to Beauty Insider about how women’s evolving beauty shopping habits inspired her new beauty concept, Beauty Pie.
Marcia Kilgore’s Next Act: Beauty Pie
Beauty Pie pioneers a fresh twist on the membership model with its positioning as a buyer’s club for luxury beauty addicts reluctant to pay retail.
SOAP & GLORY GLOBAL VP TALKS BRAND GROWTH
Soap & Glory has tapped a global vice president to foster the brand onto the international scene, namely the US. Here, Sandy Mayo, Vice President of Global for Soap & Glory, shares some news on the brand that’s reinvigorating the bath category, which has recently entered all 850 Ulta Beauty stores and is already a top seller in the segment.
SOAP & GLORY GLOBAL VP TALKS BRAND GROWTH
Soap & Glory has tapped a global vice president to foster the brand onto the international scene, namely the US. Here, Sandy Mayo, Vice President of Global for Soap & Glory, shares some news on the brand that’s reinvigorating the bath category, which has recently entered all 850 Ulta Beauty stores and is already a top seller in the segment.
EXPERT COLUMN: BEAUTY’S BLISS MAKER, MARCIA KILGORE
Marcia Kilgore, the founder of Bliss spas, started Soap & Glory in 2006 just after having sold Bliss and having her first son. Now, she’s expanding the bath brand into skin care, one that targets a younger customer with multi-performing formulas and sound bite messages. Here, Marcia talks about her latest endeavor and how her personality plays into her business plan.
