What’s Happening in the Beauty + NFT Landscape?

NFTs (non-fungible tokens) are a new and emerging technology that are used to represent unique digital files, such as art, audio, video, in-game characters, even animated representations of products, and are fast becoming an important part of the digital landscape.

NARS Cosmetics Promotes Digital Exec Julia Sloan

Julia is responsible for building brand equity, reshaping the digital experience, cultivating innovation and strengthening consumer engagement through innovative initiatives, activations and experiences.

12 Brands Getting Inclusivity Right

Here are some of the brands tackling inclusivity from an age, gender and cultural perspective, as well as some insight on why they’re resonating with consumers.

NPD: Indie, Niche Beauty Brands See Most Growth in Prestige Beauty

The prestige beauty brands seeing the most growth based on dollar sales increases in the total measured market were Anastasia Cosmetics, IT Cosmetics, Too Faced Cosmetics, NARS and Tarte. The top five growth brands online based on dollar sales change were Anastasia Cosmetics,
Kiehl’s, Tarte, NARS and Too Faced Cosmetics.

Tribe Reveals Top 10 Cosmetics Brands on Social Media in April

In April inclusive engagement emerged as a focus among the brands leading the set in growth. Both Make Up For Ever and ColourPop excelled at engaging the influencer and everyday consumer through their commitment to an inclusive attitude and accessible conversations.

October: Tribe Dynamics Reports Which Cosmetic Brands Led in Social

NYX was the top performing mass market brand; Make Up For Ever and LORAC broke into Tribe’s Top 10; Make Up For Ever showed great improvement across the channels; LORAC excelled thanks to buzz circulating around its new Mega Pro Palette, while MAC earned the top spot with a commanding lead in earned media performance on YouTube.