Black History Brand Spotlight: Naturally Drenched

Recognizing a lack of Black representation in the beauty space as the owner of one of the top texture salons in the country, attorney, entrepreneur and mother, Jamila Powell, created Naturally Drenched to ensure all voices are heard and all curls are loved.

Multimedia Campaign Takes on Natural Hair is seeking to change the way the next generation of black women feel about their hair through a national campaign, supported by a video series and pop-up exhibit.


Everyone covets healthy hair. But many unknowingly buy products formulated with damaging chemicals in order to achieve it. Lavett & Chin, a high-end, NYC-based apothecary hair care company, is aiming to provide a natural alternative to obtaining shiny tresses.