Black Friday Doesn’t Disappoint: NPD Shows Prestige Beauty Sales Up Mid-Single Digits
Black Friday saw physical and digital shopping carts overflowing with beauty products, signaling a healthy start to Holiday 2022.
Black Friday saw physical and digital shopping carts overflowing with beauty products, signaling a healthy start to Holiday 2022.
Despite news of a pending recession, prestige beauty sales are showing healthy growth, hinting at consumer confidence.
Is the beauty industry recession-proof? After reviewing first-half sales results for 2022, it sure appears that way.
The NPD Group’s March blog post focuses on skin care’s new minimalistic turn and the rise of skinimalism.
Fragrance emerged as the star category in prestige
beauty in 2021 with sales jumping double-digits and prices up 15%.
NPD’s Natallia Bambiza focuses on social media’s impact on makeup sales.
The Holiday shopping season started early for the beauty category as shoppers didn’t want to wait until Black Friday to stock up on self-purchases and gifts.
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In the third quarter of 2021, U.S. prestige beauty industry revenue reached $4.9 billion, a 25 percent increase versus the prior year, according to The NPD Group.
Regardless of the trends driving the category, the demand for efficacy and transparency is here to stay.
Jacquelyn Wenskus shares insights on Father’s Day fragrance sales.
According to The NPD Group, 19 percent of Mother’s Day gift buyers purchased fragrances, which is double the rate of any other beauty category.