Volition: A New Paradigm in Co-Creation
The platform puts the consumer in the creative seat, with the ability vote…
Boys of Beauty
Beauty Insider surveyed several experts for their take on why men are so…
April’s Top 10 Luxury Brands on Social
Gucci claimed the top spot among Luxury brands, thanks to a number of…
L’Oréal Newbies Use App to Adapt to Company Culture
Talk about being a tech-first company. Fit Culture App is a new global…
A Look at the Most Successful Online Brand Communities
Online brand communities are driving authentic engagement, breeding brand advocates and increasing conversion…
March’s Top 10 Cosmetics and Skin Care Brands on Social
Highlights include Make Up For Ever’s new campaign to promote diversity, inclusivity, and…
Standout Brand/Influencer Collaborations
Brands + influencers collaborations go beyond social media initiatives to deliver a unique…
Sampling in the Digital Age
Online sampling strategies are more important than ever. Here, executives from Sephora, Space…
A.T. Kearney: Beauty Consumers Loyal to Brands—Not to Retailers, Sites
A survey of 800 women who shop online for beauty products explored their…
Coty’s Beauty App Lineup
In light of Coty’s continuing digital strategy—the company named Sean Foster as SVP…
Journalism (and Beauty’s) New Frontier: The Engagement Editor
The newly-minted role addresses today’s frenzied need for…
Lauder Brand Launches Campaign on Facebook Messenger
“We believe this experience is the future.” -- Stephane de la Faverie, Global…
