Amazon Debuts Virtual Beauty Try-Ons
Through a partnership with ModiFace, Amazon customers will be able to virtually try-on lipstick by using the front-facing camera on their mobile phone.
Through a partnership with ModiFace, Amazon customers will be able to virtually try-on lipstick by using the front-facing camera on their mobile phone.
The move is part of the company’s digital acceleration strategy to provide its 34 international brands with innovative beauty experience technologies.
The move is part of the company’s digital acceleration strategy to provide its 34 international brands with innovative beauty experience technologies.
Parham Aarabi, Founder/ CEO, ModiFace, talks about augmented reality, powered by ModiFace’s facial simulation technology, which has emerged as a fundamental pillar of interactive marketing for the beauty industry.