Fenty Beauty is gearing up to expand its shade range with 10 new foundation color offerings, and 50 new shades of its new Pro Pro Filt’r Concealer. Morphe will be releasing its first complexion product, Fluidity Foundation, in 60 shades. And, Physician’s Formula has tapped Casey Holmes for its first-ever influencer collaboration.
Since being at the helm, a few of Alice’s achievements include the brand reentering Walgreens, and increasing its No-No List from 150 to 500-plus, one of the largest in the mass market. Here, Alice talked with CEW’s Beauty Insider about the changes she’s made at Physicians Formula, product inclusivity, and strategies to reach consumers.
The brand unveiled a newly formed coalition comprised of top California-based doctors who specialize in various skin-health related practices. The trio will be tapped to test, curate and provide expert advice on beauty regimens.
A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.
A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.
The former Johnson & Johnson executive has been named Global President the company, effective January 3.
Based on data from approximately 20 leading retailer websites, Kline’s digital tracking service ranked the best-selling items in the makeup kits category.
This month, the brand unveiled a cleaner, elevated look and released several new products, including a foundation line featuring an inclusive shade range.
When asked about contouring and whether it can change the shape and look of a face, makeup artist Romy Soleimani’s answer is a resounding: yes! Here, Romy’s advice on how to contour—and the products to use to get you there.
Love is the air this month—so they say—but it can also be found in a slew of pampering products. Our passionate affair with the beauty industry just got a little deeper thanks to these Valentine’s Day-inspired items.
Physicians Formula is a mass-market beauty maverick that takes aim at products with solutions – while doing it with style. At the helm is Ingrid Jackel, a fashion standout (her trademark look is a wardrobe filled with bright dresses and flowing skirts, not to mention her signature fashion-forward, jewel-encrusted rings and bangles) whose look books portend the trends for the year and are a must-see for retailers. Jackel talked with Beauty Insider about her hopes for Physicians Formula’s growth and the general health of the mass beauty business.
