Beautyworld Middle East: The Trends Driving a Region
In a world where beauty and personal care sales hit an estimated $600 billion in 2024, the next big story isn’t unfolding in Paris or Seoul — it’s emerging from the sands and skylines of the Middle East and Africa.
In a world where beauty and personal care sales hit an estimated $600 billion in 2024, the next big story isn’t unfolding in Paris or Seoul — it’s emerging from the sands and skylines of the Middle East and Africa.
This month, the beauty aisle is brimming with innovation, from multi-tasking color crayons and glass-shine hair serums to next-gen sun care. Brands are leaning into hybrid formulas, blending high performance with skin-first sensibilities—think bronzers that blur, mists that mattify, and lip stains that nourish. Clean, vegan, and science-backed formulations are at the forefront, reflecting a consumer push for transparency without compromising on formulas. These launches are setting the tone for a smarter, sleeker summer routine.
The founder of The Fiscal Femme advice on reaching your 2025 financial goals, an exciting new podcast by Leona Deakin on female leadership, Victoria Beckham Beauty’s new CEO, International Group President of Estée Lauder Companies to step down, and the drop of CEW’s Product Watch January 2025.
Beauty Expo 2024 was not just an event, it was an experience that celebrated the best in beauty while fostering connections and community. From innovative product showcases to engaging spa services and delicious treats, the Expo set a new standard for what beauty events can achieve.
Bespoke client services and a tightly curated selection of high-performance, best-in-class products define Knockout Beauty’s specialized approach to beauty retail. Fresh off their Aspen store opening—the company’s fifth location—and on the heels of unveiling a Dallas store this spring, founder Cayli Cavaco Reck credits their strong customer loyalty to prioritizing education and one-on-one guidance. Here, she reveals the top-selling products flying off their shelves and website.
What characterizes the perfect holiday gift? It’s aspirational, beautifully packaged, and something you wouldn’t necessarily buy for yourself. This installment of Product Watch curates gorgeous, yet useful holiday gifts for the beauty enthusiast on your list. Here, our favorite beauty gifts of the season.
It’s difficult to navigate the barrage of products that enter the beauty sphere every month. So, we’ve done the research for you. Product Watch is our monthly guide to what’s new and innovative on beauty shelves, which also details the experience each item delivers.
Every October, the world is awash in pink for breast cancer—and this provides ample opportunity for beauty brands to raise awareness for the cause. There’s no denying the need to generate funding for breast cancer research and patient support, and these brands are going above and beyond donation-wise with nary a pink ribbon in sight.
After two centuries in business, C.O. Bigelow boasts a fiercely loyal customer base comprised of celebrities, locals, and beauty enthusiasts of all ages. The secret to its longevity, says owner and President Ian Ginsberg, is the dying art of personal customer service and trustworthy curation rather than hawking the newest thing. Here, Ian shares what’s flying off shelves at their store and online.
Nyakio Grieco reveals the items she can’t keep in stock at Thirteen Lune, her e-commerce showcase of Black- and brown-owned beauty brands, as well as at her store-in-store partnership with JCPenney.