Beautyblender’s Rea Ann Silva on Maintaining Success
Beauty News sat down with Rea Ann Silva to discuss the relaunch of BeautyBlender’s foundation and the long-lasting legacy of the brand.
Pivoting During a Crisis: Beautyblender’s Rea Ann Silva Talks Change, Agility
Rea Ann Silva, Founder and CEO of Beautyblender, addresses the challenges of sudden, massive change as a global indie brand; reinventing social media content; and emerging from the current crisis…
Beautyblender Enters Foundation, Opens NYC Pop-Up
After more than a decade of dominating the makeup tools space and reinventing the category, BeautyBlender is entering color cosmetics with a foundation available in 32 shades.
Indie Case Study: Beautyblender’s Path to Success
Kim Kardashian’s makeup artist, Mario Dedivanovic, swears by it Scarlett Johansson’s red carpet readier, Mai Quynh, calls it her beauty best friend. Lupita Nyong’o’s main makeup man, Nick Barose, depends on it more than his brushes to perfect complexions.
Indie Case Study: Beautyblender's Path to Success
Kim Kardashian’s makeup artist, Mario Dedivanovic, swears by it Scarlett Johansson’s red carpet readier, Mai Quynh, calls it her beauty best friend. Lupita Nyong’o’s main makeup man, Nick Barose, depends on it more than his brushes to perfect complexions.
