Beauty consumers are more empowered than ever to tailor-make products to suit their individual beauty wants and needs. Here, Beauty Insider scoped out the latest brands that make customization fun, engaging and affordable.
SheaMoisture launches an awareness campaign, #BreakTheWalls, in an effort to make the ethnic aisle a thing of the past and move the beauty industry towards an inclusive shopping experience that better reflects today’s beauty shopper.
Retail giant Target is gearing up for the April launch of the SheaMoisture cosmetics, cashing in on the natural and organic brand’s current popularity as one of the leaders in the masstige beauty market.
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