What Makeup Will You Be Wearing This Year?

Predicting what consumers will be gravitating towards in 2013 doesn’t take a crystal ball—just a friendly chat with some of beauty’s movers and shakers. And Bluemercury’s Marla Malcolm Beck was a welcome volunteer to talk about what she’s expecting will sell this year.

HBA Global Keynote Covers the Future of Beauty

To kick off HBA Global’s 20th year of being the beauty industry’s key packaging and product development source, a panel of innovators assembled on stage at the Jacob K. Javits Center Tuesday morning to participate in a panel called “The Future of Beauty.” Panelists included (featured above, from left) Sonia Kashuk, Makeup artist/entrepreneur; Deanna Kangas, President and CEO of Stila Cosmetics; Jim Markham, founder and CEO of ColorProof Evolved Color Care, and Catherine Walsh, Senior Vice President, Coty Prestige, and was moderated by W Magazine’s Beauty Director, Jane Larkworthy. Here, their thoughts on some of beauty’s challenges and opportunities, as well as what “wows” them.