
WYN Beauty by Serena Williams Aims to Transend its Athletic Roots
With a focus on active beauty, WYN cuts through the noise in a competitive athlete-backed beauty market.

With a focus on active beauty, WYN cuts through the noise in a competitive athlete-backed beauty market.

With a focus on active beauty, WYN cuts through the noise in a competitive athlete-backed beauty market.

In the four years since Susan Kim joined the company, Kopari Beauty has experienced unprecedented growth in the prestige market. Now, with their sights set on becoming a top 10 brand, the CEO discusses what’s fueling success, galvanizing the team, and how a side project became a runaway hit.

A new survey by the American Academy of Dermatology is sounding the alarm on Gen Z’s misbeliefs around sun protection and SPF use, and their startling lack of awareness when it comes to the long-term health risks of UV damage.