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DTSTART;TZID=America/New_York:20261008T090000
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DTSTAMP:20260629T203012
CREATED:20260514T164052Z
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UID:163226-1791450000-1791464400@cew.org
SUMMARY:The New Blueprint
DESCRIPTION:Beauty’s blueprint for success is continuously evolving. Product innovation\, category uniqueness\, go-to-market strategies\, executional plans\, and channel rules are all being re-invented and re-imagined. The road to success is ever-changing. \n\n\n\nThis program presents a deep dive into the shopping habits and marketing approaches to reach across generations. \n\n\n\n  \n\n    \n            What to Expect? \nTo kick off this three-hour event select brands will take center stage to present their playbook for success\, delivering attendees priceless strategies that work\, and the KPI’s to prove them. \nThrough individual presentations\, case studies\, and panels brands of different stages\, categories\, and distribution channels will discuss campaigns that lead to differentiation and success. \nMeet and discover emerging marketing agencies and experts who will present how their platforms and tools are supporting these winning blueprints. \nIn addition to gaining programming insights\, attendees can interact amongst brand activations\, connect with brand leaders\, build their network\, and discover new partnership possibilities. \n    \n\n                  \n          Details\n                                    Thursday\, October 8              9:00 AM – 1:00 PM                          9:00am – Arrival\, Coffee & Networking + Sponsor Activation                                         9:45am – Opening Keynote (10min)                                         10:00am – Brand Case Studies (35min)                                         10:30am – Networking Break + Light Bites + Sponsor Activations                                         11:45am – Presentation (10min)                                         12:00pm – Brand Panel                                          12:15pm – Fireside Chat with Brand Leader (35min)                                         1:00pm – Event concludes                                    \n        \n              \n          Tickets\n                                    Members Only                                         Early Rate Ticket: $225                                    \n        \n          \n                \n        \n          CEW event cancellation/refund policy        \n      \n    \n  \n\n\n\n\n\n\n        \n          Speakers\n              \n  \n  \n              \n          \n                            \n                                        \n                          \n                                                      \n                      \n                  \n                    \n                                            Doreen Arbel\n                                                YSE Beauty \n                                          \n                \n                            \n                                        \n                          \n                                                      \n                      \n                  \n                    \n                                            Dianna Cohen\n                                                Crown Affair \n                                          \n                \n                            \n                                        \n                          \n                                                      \n                      \n                  \n                    \n                                            Renee Ogaki\n                                                 OGAKI \n                                          \n                \n                            \n                                        \n                          \n                                                      \n                      \n                  \n                    \n                                            Sofie Pavitt\n                                                Sofie Pavitt Face \n                                          \n                \n                            \n                                        \n                          \n                                                      \n                      \n                  \n                    \n                                            Lisa Sequino\n                                                The Estée Lauder Companies \n                                          \n                \n                            \n                                        \n                          \n                                                      \n                      \n                  \n                    \n                                            Molly Sims\n                                                YSE Beauty \n                                          \n                \n                            \n                                        \n                          \n                                                      \n                      \n                  \n                    \n                                            Claudia Sulewski\n                                                CYKLAR \n                                          \n                \n                            \n                                        \n                          \n                                                      \n                      \n                  \n                    \n                                            Kristen Wiley\n                                                Statusphere
URL:https://cew.org/event/2026-new-blueprint/
LOCATION:CUNY Graduate Center\, Proshansky Auditorium\, 365 Fifth Avenue\, New York\, 10016\, United States
CATEGORIES:Events,Videos & Webinars
ATTACH;FMTTYPE=image/png:https://cew.org/wp-content/uploads/2026/05/TheNewBlueprint_Logo_1920x1080-scaled.png
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