Beauty brands spend more than $2.5B a year on digital marketing, about 34% of their annual ad budgets. Excelling in this sector requires marketers to continuously push the boundaries of creativity and technology. But what does a winning digital campaign journey look like, from concept to launch?
On September 26, CEW and a panel of experts explored the makings of top-engaged campaigns and shined a light on how today’s beauty marketers are leveraging content, utilizing social media, tapping influencers, and creating email strategies to drive growth.