Beauty brands spend more than $2.5B a year on digital marketing, about 34% of their annual ad budgets. Excelling in this sector requires marketers to continuously push the boundaries of creativity and technology. But what does a winning digital campaign journey look like, from concept to launch?

On September 26,  CEW and a panel of experts explored the makings of top-engaged campaigns and shined a light on how today’s beauty marketers are leveraging content, utilizing social media, tapping influencers, and creating email strategies to drive growth.

Speakers

Jasteena Gill
VP, Marketing
CeraVe USA
Leslie Hall Iced Media
Leslie Ann Hall
CEO and Founder
Iced Media
Dana Paolucci
Head of Social & Digital Influence
Dove U.S.
Angela Toscano
Senior Director of Transformation and Digital Strategy
Parfums Christian Dior

Sponsors

Dior
MOSS logo