Two of beauty’s biggest retailers are creating engaging  strategies to get consumers back into stores. And it is working.

Walmart is adding new brands, more exclusives and creating in-store activations, a first for mass.

Macy’s is capturing Millennials with experiential retail concepts to create tactile, aspirational shopping experiences.

Join retail innovators, Macy’s Nata Dvir and Walmart’s Jody Pinson, as they share their strategies for success.

Moderated by Jenny B. Fine, WWD


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