In the first half of this year, consumer behavior changed dramatically as the how and where we shop became constrained by the global pandemic. E-Commerce quickly replaced physical channels as we saw an explosive 10 years’ growth in online shopping penetration in the three-months during Q2, with over 75% of US consumers trying different stores, websites, or brands during the COVID-19 crisis. Hear from Karin Tracy, Facebook’s US Head of Industry for Retail, Luxury, and Fashion, as she discusses the impact this has had on the beauty industry, and provides insight and answers for marketers needing help future-proofing their retail strategies heading into next year.


Silvia Orsi
Instagram Commerce Partnerships
Karin Tracy
Head of Industry, Retail, Fashion, Luxury
Court Williams
NA Creative Lead
Luxury Fashion (Facebook Creative Shop)