The key to success at the world’s largest retailer may lie in how to balance it all. In an intimate conversation with Walmart’s VP of Beauty, Creighton Kiper, CEW asked all the burning questions, from how he balances the growth of indies alongside heritage brands, planning for both in-store and digital sales growth, merchandising for rising trends as well as beauty staples, and navigating the inevitable challenges that come with doing business in 2023, from the economy to inflation.
Newsmaker
CEW x Walmart: A Fireside Chat with VP of Beauty, Creighton Kiper
Who is today’s beauty customer and what are they looking for? What does democratizing Beauty look like? What matters to the biggest omni retailer on earth? And how is Walmart managing the constantly changing needs of its customers, and transforming beauty at mass retail? At this event, Creighton Kiper shared all of this information and more.
