Ipsos predicts a post-pandemic decline in beauty e-commerce growth due to a widening gap between shopper experience and expectations. In this webinar presented by Ipsos, you’ll get a first look at exclusive macro and beauty shopping behaviors Ipsos observed and identified during the pandemic, how this gap makes beauty brands and retailers vulnerable, and actions they can take to close this gap based on behavioral science mapping.
Industry Intel - Free To Members
Closing the Beauty Buying Gap: Raising the bar between shopper expectations and experience
