With an original 15-second song created by digital agency, Movers & Shakers, e.l.f. Cosmetics developed the year’s most influential launch on new social media site, TikTok. e.l.f.’s #eyeslipsface challenge created more than 2 million user-generated videos and amassed more than 4 billion views with organic participation from both influencers and celebrities. Join us for an in-depth brand case study on e.l.f.’s breakout social campaign and gain insights from experts on the basics of TikTok and strategic marketing opportunities for beauty brands.

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