With an original 15-second song created by digital agency, Movers & Shakers, e.l.f. Cosmetics developed the year’s most influential launch on new social media site, TikTok. e.l.f.’s #eyeslipsface challenge created more than 2 million user-generated videos and amassed more than 4 billion views with organic participation from both influencers and celebrities. Join us for an in-depth brand case study on e.l.f.’s breakout social campaign and gain insights from experts on the basics of TikTok and strategic marketing opportunities for beauty brands.


Lauren Birnbaum
Associate Director of Brand Partnerships
Evan Horowitz
Movers + Shakers
Kory Marchisotto
CMO; President
e.l.f. Beauty and Keys Soulcare