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DTSTART;TZID=America/New_York:20260910T130000
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SUMMARY:K-Beauty’s Third Wave: the category\, the consumer and the next phase of growth
DESCRIPTION:Overview      K-Beauty’s recent wave is re-shaping the skin care category. Long known for its unique textures and multi-step routines\, K-Beauty is part of a larger cultural movement\, including music\, movies\, streaming dramas\, and food\, all of which resonating across  demographics in the US. \nIn this this program\, CEW will provide a historic timeline to inform and interpret what’s fueling K-beauty’s latest wave and ubiquitous appeal. \nThen\, we’ll explore the transformative partnerships needed to bridge market entry from the seed of innovation into a consumer’s hands (and on their face.) \nFinally\, brand executives from leading K-Beauty brands will discuss their U.S. distribution\, marketing\, and other strategies behind this latest wave of explosive growth. Trend or Transformation of a category – that is the question. \n    \n\n                  \n          Details\n                                    Thursday\, September 10\, 2026              1:00 PM – 2:30 PM EDT                          Virtual Event                                    \n        \n              \n          Tickets\n                                    Members: Free                                    \n        \n          \n                \n        \n          CEW event cancellation/refund policy        \n      \n    \n  \n\n\n\n \n\n\n\n\n\n		\n		Speakers\n			\n	\n	\n		\n				\n						\n				\n									\n			\n						\n								Michelle Lee\n								Landing International & Front Row Group \n							\n		\n				\n						\n				\n									\n			\n						\n								Anna Mayo\n								NielsenIQ
URL:https://cew.org/event/k-beautys-third-wave/
LOCATION:Virtual Event
CATEGORIES:Events
ATTACH;FMTTYPE=image/png:https://cew.org/wp-content/uploads/2026/05/CEW-TrendTalks_K-Beauty_16x9-scaled.png
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