While Western beauty brands have dominated China’s beauty market for decades, a shift over the past two years has seen the rise of C-beauty: in a watershed moment, the Chinese consumer is shifting to local brands. What does that mean for Western brands? How can they compete with local ones? Most importantly, how does a new Western brand enter the market successfully and win over Chinese beauty consumers?
On August 21, a panel of industry leaders, international agencies, and successful brands provided insights on how to successfully navigate the complexities of doing business in China.