While Western beauty brands have dominated China’s beauty market for decades, a shift over the past two years has seen the rise of C-beauty: in a watershed moment, the Chinese consumer is shifting to local brands. What does that mean for Western brands?  How can they compete with local ones? Most importantly, how does a new Western brand enter the market successfully and win over Chinese beauty consumers?

On August 21, a panel of industry leaders, international agencies, and successful brands provided insights on how to successfully navigate the complexities of doing business in China.

Speakers

Albert Chan
Head of APAC
Coresight Research
Elana Drell Szyfer
CEO
RéVive Skincare
Charlie Gu
Deputy Publisher & Head of Jing Intelligence
Jing Daily
Feiran Liu
Feiran Liu
US Head of Beauty & Personal Care
Tmall Global of Alibaba Group