During this troubling time, beauty marketers are facing a turbulent period along with everyone else in the world. As brands try to navigate through this uncertainty, some of the bright spots will be experienced by direct-to-consumer brands that offer customized solutions. Personalized beauty through consultations and customized product solutions can help consumers who cannot make the trip to their favorite store, spa, salon, or doctor. These brands can also educate and entertain people looking for a change in their makeup, skin care, or hair care regimens and enjoy the convenience of these digital platforms.
Kline will share success stories in personalized beauty and how marketers can leverage these best practices to make their brands more relevant in today’s environment.