State of the Industry: Retail Acceleration to Transformation
Beauty retail is in innovation overdrive, accelerating advancements more over the past year than in the past decade. Leading experts—from retailers to tech to brands—share their winning strategies, and what this means for the future of beauty shopping.
Agenda At-A-Glance
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Emma Spagnuolo and Sophie Marchessou of McKinsey & Company will examine how Covid has shifted the retail landscape for good, from the explosive growth of e-commerce, to increased consumer expectations on omni retail experience, digitization of Travel Retail and the rise of social selling.
Keynote Speakers
Join WSL for a fast and furious virtual tour of beauty retailers who are creating bold immersive experiences – physical and digital – from Australia, India, the UK and more. Wendy Liebmann, CEO & Chief Shopper, will share WSL’s latest shopper insights to highlight why these retailers are winning, what you can learn, and how you need to move on, fast.
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Allure’s first-ever brick-and-mortar store will open this summer in the heart of Soho, NY. The shopping experience will be lead by curated editorial content and augmented reality will demonstrate product benefits. The Allure store will embody the future of retail: smart mirrors with face scanning, immersive LED screens, and QR-enhanced technology for contactless shopping. Join us to hear how Allure plans to make shopping easier and more engaging as consumers return to store following the global pandemic.
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Join Senior VP of Sales at Arcade Beauty, Larry Berman, as he shares his insights and data on contact-free sampling and how brands/retailers are pivoting post pandemic.
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Three forerunners in the Clean Retail space talk about what’s next for the fastest growing segment in Beauty.
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Interviewed By
Circularity is gaining ground in the beauty space, and the recent launch of Loop x Ulta Beauty brought it mainstream. Hear from Tom Szaky, CEO of TerraCycle & Loop, and Laura Beres, Sr. Director at Ulta Beauty, about how the sustainability pioneer partnered with the nation’s largest beauty retailer to kickstart the future of beauty packaging.
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Interviewed By
Cassandra Jones, VP, GM Beauty & Cosmetics, will discuss Target’s beauty business strategy, including insights behind the retailer’s curated beauty assortment and the future shopping experience at Ulta Beauty for Target shop-in-shops. Also, learn about Target’s industry-leading Black-owned and diverse-owned beauty offerings as part of their commitment to uplift diverse voices within the industry.
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Interviewed By
Beauty ecommerce sites, Thirteen Lune and BLK + GRN, are owned and founded by Black women, and look to champion Black- and brown-founded brands to meet the beauty and personal care needs for all. Hear what spurred their entry into the marketplace and how they’re changing what inclusion means in beauty retail.
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Google is transforming ways shoppers search and encounter products on Google’s most popular products. Lucy, Head of AR and Google Lens Partnerships, will share how Google has incorporated AR and richer ways to visualize Beauty products and make the shopping journey more contextual, more visual, and more fun!
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Livestreaming is a channel that was made popular in China and has recently made waves among US brands and retailers as a new avenue to build consumer engagement and drive e-commerce. Deborah Weinswig, Founder and CEO of Coresight Research, will present a playbook for US beauty brands and retailers on how to leverage livestreaming e-commerce effectively—covering key trends and technologies, examples of livestreaming success, and best practices for hosting sessions in-house or working with influencers.
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Carolina, Head of AR at Snapchat, will share how Snapchat is building the future of AR commerce. Learn how the world’s leading Beauty companies are leveraging the power of AR to go beyond product try-on to offer Beauty consumers a new way to discover, engage, and shop Beauty all through the power of the Snapchat camera.
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NEWNESS was born from the belief that there is a special magic in livestreaming that you can’t really find anywhere else on the internet. While at Twitch, Jenny saw firsthand how it brought the gaming community together, and how it forged long distance friendships that ultimately blossomed into real life ones. Join founder & CEO Jenny as she discusses why livestreaming is the future of shopping for the beauty community (and beyond)
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Keynote Speakers
Program Speakers
More speakers to be announced shortly. Be sure to check back soon.
IN PARTNERSHIP WITH
Tickets & Pricing
Event Details
Date: May 13th
Event Time: 12:0pm EDT – 5:30pm EDT
Event Schedule
Networking: 12:00 – 1:00pm
Program: 1:00pm – 5:30pm