Beauty Communities Uncovered shines a spotlight on 5 Beauty communities that are shaping the future of beauty on Facebook & Instagram. A future that is diverse, equitable, and inclusive. In this custom session for CEW, experts from Facebook’s Creative Shop and beauty industry lead Sophie Walker will reveal insights and information for brands to connect with these communities in meaningful ways, beyond casting, to inspire the future of our industry.

Members, if you’d like to attend all 4 events of the Trend Talks Series for a discounted rate, please click here. Groups, please click here.

Through this session, you will learn:

  • Top 3 insights beauty marketers need to know right now
  • 5 beauty communities that brands should use as inspiration
  • How to be relevant and inclusive in your beauty marketing
  • Recommendations for advertisers to connect with these audiences
  • Real-life success stories from brands

Lead Speaker

Sophie Walker
Industry Lead, Beauty

Creative Strategists

Brittany Johnson
Facebook Creative Strategist
Paulina Ríos Rey
Facebook Creative Strategist
Mafê Villas Boas
Facebook Creative Strategist


Christopher Jones
Client Solutions Manager