At the core of every brand strategy is understanding how different age groups perceive, interact with, and are influenced by products and services. In this keynote, Stella Rising shares a culture briefing on the generations on everyone’s minds, as well as what unites and divides them, from values to attitudes to economic factors to life experiences.

Join NielsenIQ as it shares multi-generational purchasing habits, which channels are most frequented, which brands they’re leaning into, and how brands can best target consumers based on their preferences.

The radical reinvention of the 50+ consumer is nothing short of breathtaking. Why? Because what was once perceived as a static generation has undergone transformational change. In this fireside chat, hear insights from renowned author and speaker Michael Clinton on an exclusive study about The New Longevity Generation, and how The Estée Lauder Cos. is investing in technology and research to meet the needs of this evolving consumer group.

Pinterest has stood the test of time, and while it continues to attract the older generations that first embraced it, Gen Z is now the platform’s most engaged audience making up over 40% of its user base. Get fresh audience insights and learn how your brands can engage with this multigenerational audience.

Explore how Cetaphil, a 77-year-old skincare brand, continues to remain culturally relevant in an industry characterized by constant innovation and evolution. Tara Loftis, Global President of Galderma Skincare Brands, dissects the brand’s boundary pushing marketing efforts, product innovations, and customer-centric approach that have enabled them to evolve and resonate with consumers of all ages, while staying true to the brand’s DNA.

Generation Alpha — those born in the early 2010s — has recently become a major force in the beauty industry. The phenomenon of beauty shopping among young Americans is also controversial topic. Join CivicScience CEO John Dick as he shares survey results from tens of thousands of Gen Alpha parents including where and what they’re buying for their kids, top brands, intentions, and more.

TikTok platform expert ViralMoment explores how the platform’s content creators engage audiences across generations and how brands can utilize these insights to enhance their strategies.

As the global population ages, the beauty sector faces a real turning point. Traditional beauty standards are being questioned, and the desire to celebrate age and life stages is more important than ever. In this presentation, learn how brands can adapt new ways to connect with consumers throughout their lives, as well as how to promote more inclusive beauty standards through personalized offerings.

Coined the ‘Invisible Woman’, Gen X and Boomers have notoriously been left out of the beauty landscape yet use beauty more (they account for 37% of usage) than their Millennial counterparts (who track at 26%). Why is the industry leaving this key demographic out of the conversation? Laura Geller, founder of Laura Geller Beauty, speaks to why she pivoted to exclusively focusing on this important cohort in 2021 and the business success that came as a result.