2026 Beauty Awards Product Submissions

Palettes built around a color story, with each shade & formula thoughtfully arranged by Hung. Balance of Hung’s high artistry + wearability – specially curated to make easy daily looks with color. Find your perfect “wearable bright”
Ultra pigmented shades deliver one-swipe, crisp, vivid color that never looks faded or muddy. 4 unique, artistry-born finishes: 3D matte, matte, satin and metallic.

Diorshow Overvolume, the mascara that successfully combines extreme volume and lash-by-lash definition, available in a waterproof version.
This waterproof mascara instantly provides a +220%¹ extreme volume boost combined with lash-by-lash definition for a fanned-out look. Its intense pigment coats lashes in a deep, no-transfer black shade that lasts 48h². Featuring a waterproof formula, it defies water and sweat, ensuring flawless wear from morning to night without any touch-ups.

The palette is a perfect balance of warm & neutral tones with ethereal glossy shimmers, both inspirational and grounded.

Everyday Ethereal: a palette that has built emotional connection and trust with so many. Consumers trust for everyday looks, brides trust it for their wedding day looks, pros trust it for its versatility.

Crease-proof, long wear eyeshadow for quick and easy eye looks. The high pigment formula is available in 3 lightweight finishes - shimmers, metallics, and mattes, each delivering up to 16 hours of wear and effortless application. While the product originally launched in 2015, the brand released new shades in 2025.

Experience full body volume and up to 24HR lift with Lash Sensational Body Mascara. Our unique Body Curve Brush, designed with a double helix bristle pattern, stretches lashes from root to tip for a sensational lifted lash curve and sleek separation. The Silky Buildable formula wraps each lash smoothly and weightlessly builds full-body volume with sensational lift that lasts for up to 24HR. Forget touch-ups and flaking – Lash Sensational Body. Mascara is smudge-proof, flake-proof, transfer-proof, clump-resistant and sweat-resistant. Available in three washable shades and one waterproof shade to perfectly complement your look. 93% of users agree their lashes look lifted, and 91% agree they feel lightweight all day.

Bobbi Brown’s Long-Wear Cream Eyeshadow Stick is a swipe-and-go eyeshadow that delivers rich, long-lasting color with effortless application. The creamy, blendable formula glides on smoothly and sets to a crease-resistant, waterproof finish that stays put for up to 24 hours. Designed for quick, versatile looks, it can be used as an all-over shadow, liner, or base, making it a go-to for creating everything from subtle everyday definition to bold eye looks.

Pradascope is a re-nylon inspired mascara with a flexible Micro-film™ formula for creamy, comfortable, and buildable application. The avant-garde 180° grip and lift brush composed of nylon-fiber bristles captures each lash from root to tip, ensuring length, lift, and clean definition with intense black pigment for up to 24 hours. Suitable for sensitive eyes and contact lens wearers.

Wide Awake is a clinically backed brightening and depuffing undereye cream that wears like a glowy under-eye highlighter. The brightening ingredients like Vitamin C, Niacinamide, and white shiitake extract target dark circles, fine lines, and puffiness. Wear alone or as a base for concealer, and receive an extra wake up with the cool-touch applicator tip.

The Urban Decay 24/7 Liquid Stick Retractable Gel Eyeliner delivers the bold intensity of liquid liner with the smooth glide of a pencil. This dual-ended, retractable gel eyeliner features a slanted precision tip for creating sharp lines, wings, or defined lash lines in one stroke. Its highly pigmented, waterproof formula provides up to 24-hour wear and resists smudging, transferring, and fading. A built-in fluffy blending brush lets you soften and diffuse the liner for smoky looks, making it versatile for both dramatic and everyday styles.

All the Fills Brow Gel 3D Brow Tinted Fiber Gel is a multitasking tinted fiber gel that fills, tints, and shapes brows while promoting healthier, fuller arches over time. Available in Medium Brown and Dark Brown, this buildable, 3-in-1 tinted gel is packed with micro-fibers that grip onto your natural brows for instant thickness, fullness, and shape. The nourishing formula is infused with marshmallow extract and panthenol to condition and soften​, as well as peptides, amino acids, and biotin to support healthier-looking brows over time​. All the Fills Brow Gel 3D Brow Tinted Fiber Gel features a flexible finish that works for both natural definition and bold, statement brows, making it the perfect go-to for any look.

ARDELL Beauty is excited to unveil its innovative, new skin soothing, lash boosting Nourish Collection - the first-ever false eyelash and glue line infused with skincare ingredients. The Nourish line is infused with Peptides, Niacinamide, Hyaluronic Acid, and Biotin to hydrate, and improve natural lash appearance.
Designed to nourish natural lashes while delivering effortless style, the new high-performing collection debuts with six lash boosting styles and a Duo Nourish Brush-On Lash Glue.

An eyeshadow that shifts as beautifully as you do. Packed with vivid, light-catching pigments and reflective pearls, Chameleon Chrome delivers a smooth, multi-dimensional finish that transforms with every angle.