2026 Beauty Awards Product Submissions

A non-invasive eye cream that helps reverse the look of persistent dark circles for dramatically brighter, rested, younger-looking eyes. Addressing the complex problem of dark circles, the product takes a targeted, four-way mechanism inspired by cosmetic laser procedures. Instead of using a single brightening agent, the formula incorporates four key ingredients—Niacinamide, Retinol, Resveratrol, and Proxygen—to simultaneously combat the four distinct colors of dark circles (brown, grey, red, and purple). Its innovation extends to application, featuring a cooling metal tip that provides a massaging action, while light-scattering prisms deliver an instant, visible transformation to achieve a "well-rested" look upon use.

Reverse Eye Contour Damage in Just 1 Week. This luxurious, micronized Beta Glucan-CM infused eye cream is expertly formulated to address key signs of aging around the eye area, leaving your eyes looking brighter, smoother, and more youthful.

GrandeLASH-Sensitive Peptide Lash Enhancing Serum is a peptide-powered lash serum designed with sensitivity in mind and proven to enhance the appearance of visibly thicker, longer looking lashes and less lash fall out. The gentle, yet powerful ophthalmologist-tested serum is infused with an exclusive Grande LashCatalyst™ Peptide Complex and a calming blend of botanicals and fortifying vitamins that nourish the lash line and improves the look of short, thinning, or brittle lashes. In a 16 week study, 93% of participants saw healthier, longer looking lashes and 96% saw thicker-looking lashes. Created by America’s #1 lash enhancing serum brand, GrandeLASH-Sensitive is the perfect solution for those seeking a delicate, yet effective lash serum.

This 3-in-1 serum delivers radical results in just 2 weeks, targeting wrinkles, firmness, and brightness for younger-looking skin. Powered by Tri-Peptide Complex, and derm-approved ingredients like Hyaluronic Acid and Vitamin C, this high-performance serum is a simplified, yet effective solution to combat visible signs of aging.

Two clinically proven formulas in one. Milk RX Advanced Better Aging Eye Treatments features an under-eye wrinkle-smoothing cream and an eyelid lifting serum for full circle eye repair - with zero irritation.

The under-eye wrinkle-smoothing cream is powered by goat milk exosomes and a phytorelaxer, while the eyelid lifting serum is powered by a microcurrent peptide.

Together, these clinically proven treatments target the visible signs of aging around even the most delicate eyes for a more youthful appearance.

Milk RX Eye Treatments also includes a Micro-Circulation Applicator, designed to instantly soothe skin on contact while delivering mess-free results.

This ultra-lightweight serum with a fluid, fast-absorbing texture visibly smooths eyelid creases, crepiness and uneven texture, as it noticeably minimizes the look of drooping, sagging lids for a more open, awakened appearance.

Phytomelatonin Rejuvenating Eye Cream is a next-generation eye treatment rooted in longevity science, designed to visibly rejuvenate the delicate eye area. Powered by Phyto-Exosomes, Bio-Peptides, a Centella Longevity Complex and patented Phytomelatonin, the clinically proven formula targets wrinkles, loss of firmness and dullness while delivering up to 48 hours of hydration for smoother, brighter and more resilient skin.

This eye treatment is a lightweight, hydrating formula designed to visibly brighten and refresh the under-eye area. With regular use, it helps correct the look of dark circles for a more even, well-rested appearance. Light-reflecting pigments instantly deliver a brighter, more illuminated look, enhancing natural radiance.

Enriched with Hyaluronic Acid, the formula helps hydrate and smooth the delicate under-eye area, while a cool-feeling metal applicator instantly reduces the look of puffiness for a refreshed, awakened effect. Its soothing, lightweight texture layers seamlessly under makeup or can be worn alone for a naturally revitalized look.

TULA Skincare’s ’Spresso Energizing Eye Balm is a caffeine-infused treatment that instantly wakes up tired under eyes, like an espresso shot for your skin. Formulated with prebiotics, probiotic extracts, caffeine, hyaluronic acid, and fruit extracts, the cooling balm helps energize, smooth, brighten, and hydrate the eye area while reducing the look of puffiness.

The silky formula glides on effortlessly, leaving a soft rosy glow that refreshes the under-eye area in seconds and can be worn under or over makeup. Dermatologist tested and cruelty free, ’Spresso delivers visible results, with consumer testing showing 97% said skin feels more hydrated and smoother and 94% said eyes look more awake, making it a standout, on-the-go essential.

Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream is a targeted eye treatment designed to visibly lift, firm, and sculpt the entire eye area—including lids, under-eyes, crow’s feet, and inner corners—while reducing the look of fine lines and wrinkles. Powered by peptides and hyaluronic acid, the formula helps hydrate, replump volume, and strengthen delicate skin around the eyes for a smoother, more refreshed appearance over time.

Tighten it up! Say goodbye to crow’s feet with DERMA E’s Anti-Wrinkle Smoothing Eye Cream. Clinically proven to reduce fine lines and wrinkles* around the delicate eye area, this supercharged treatment works overtime with a combination of a line-smoothing retinol-bakuchiol blend and depuffing caffeine. A must-have in your nighttime routine – 94% saw reduced crow's feet!**

A hydrating hydrogel treatment in a unique goggle shape, designed for a comfortable, non-slip fit and 360° coverage of the full eye contour. Meet your 10-minute, 360° eye reset. 3 Eye masks come in a box.