2026 Beauty Awards Product Submissions

The Curl Therapy Intense Repair Mask dives deep to rescue overworked curls from the inside out. This rich, cushiony treatment helps restore strength, elasticity, and shine so curls look defined, bouncy, and less prone to breakage—without feeling weighed down. Curls are left up to 2X stronger with up to 2X reduced breakage after just one use.* *Instrumental results vs. control

A leave-in conditioner mist powered by Mirsalehi Honey, hydrolyzed milk protein, and ceramides to repair, detangle, smooth, and protect hair. Light as milk yet rich as honey, this ultrafine mist actively repairs from the outside in. The advanced formula is scientifically shown to repair and protect the hair fiber at the molecular level by preserving keratin integrity while also hydrating, smoothing frizz, and glazing with shine. Gisou’s indulgent Honey Milk scent combines mood-enhancing notes of honey nectar, peach, vanilla, and sandalwood to make every mist feel like a moment of self-care.

• Deeply hydrates and softens hair without weighing it down, 6x more hydration after one use
• Conditions and detangles for easy manageability
• Adds touchable softness and smoothness
• Seals the cuticle to lock in moisture
• Ideal for dry, dull, or rough hair
• Helps prevent split ends

L’Oréal Paris introduces its first salon-like, at-home smoothing service powered by Sleek Care Complex. This 3-step system defies frizz for up to 7 days, even in high humidity, instantly making hair 4x smoother while resisting environmental stressors like rain, heat styling, and humidity. The water-resistant Iron Sleek Coat offers a semi-permanent smooth finish.

Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. This powerful detangler reduces breakage while strengthening, moisturizing, and de-frizzing for smooth, healthy-looking hair. Money Mist can adjust to an individual hair fiber’s needs due to the diversity of the size of molecules, the molecular weight and type of ingredients found in the formula. Each fiber is nourished with the precise level of peptides, hydration and conditioning it requires to strengthen, moisturize and smooth texture.

Rich Hydration Mask is a next-generation treatment designed specifically for medium to coarse hair in need of deep moisture, softness, and long-lasting frizz control. Powered by Biometric Cuticle Technology and OLAPLEX’s proprietary Bond Building Technology, the mask actively rebuilds and reinforces the cuticle, the hair’s first line of defense. This technology mimics the body’s natural repair processes, binding to damaged areas to create a breathable, protective seal that strengthens the structure of the hair. Clinically proven to deliver results in as little as three minutes, the Rich Hydration Mask provides strength and hydration that lasts through up to five washes.

Revitalize and protect your color-treated hair with Wella Professionals Ultimate Color Leave-In Mask — a moisturizing formula for color vibrancy and shine. With glycine, metal purifier and B5, this 3-in-1 color care mask helps lock in moisture and offers protection to hair with up to 4X less breakage*. *vs. non-conditioning shampoo

This silicone free rinse-out mask delivers the high-shine finish of a gloss with the intense nourishment of a mask. The lightweight, cream-to-gloss formula melts into hair in just 60 seconds, delivering instant hydration and shine without weighing it down. Powered by ultra-acidic vinegar, glycerin, and a blend of conditioning agents, it seals the cuticle, removes buildup, and boosts shine. Expect smoother, softer, glossier hair with every use.

Bring a touch of indulgence to wash day with Hairitage Beachwood Sea Salt Anti-Frizz
Conditioner. Made with 12 ingredients or less, this formula reduces frizz and flyaways for hair that feels smooth, soft, and detangled. It delivers up to 72 hours of frizz control after just one use and up to 3.5x less frizz*. Infused with a clean and hypoallergenic fragrance that smells like a fresh ocean breeze balanced by soft coastal woods.
- Delivers 72 hours of frizz control after one use and up to 3.5 less frizz*
- Reduces frizz & flyaways to leave hair smooth, soft & detangled
- Smells like a fresh ocean breeze balanced with soft coastal woods
- Clean & hypoallergenic fragrance
- Simply Clean formula made with 12 ingredients or less

A hydrating conditioner that helps smooth and nourish dry, stressed strands while supporting stronger, healthier-looking hair. Formulated with aloe, peptides, and magnesium, it works to restore balance, softness, and strength while helping reduce breakage. The lightweight formula deeply hydrates without heaviness or buildup, making it ideal for dry, stressed, or breakage-prone hair, and is finished with a grounding applewood fragrance.

BioTech Blowout™ Conditioner delivers intelligent conditioning that knows where to work and where to hold back. Powered by the Goddess Molecule™, it restores and replenishes essential lipids while binding with keratin to support hair’s structure, strength, and elasticity. Precise pH control smooths the cuticle and brings hair back into balance, while lightweight biotech peptides detangle, soften, and protect without clogging follicles or creating buildup. The result is hair that’s smoother, stronger, and easier to style, without heaviness, residue, or compromise.