2026 Beauty Awards Product Submissions

Nail break, snag, or tear? essie Break Fix Liquid Nail Patch has it covered, literally.
Our first-to-market innovation is the quick, easy, and mess-free fix you’ve been waiting for to instantly maintain your nail length and aesthetic. The unique liquid-to-solid formula transforms upon application, instantly adhering to the break and securing the edges together. It quickly dries to a solid, creating a durable, transparent patch that holds for up to 5 days. Forget messy DIY hacks – break fix is the must-have essential for a clean, effortless repair, at home or on the go.
Whether you’re a gel user with post-removal splits, prone to everyday breakage, or have naturally weak nails, break fix delivers the quick fix you need.

Olive & June continues to innovate the at-home nail category with its Builder Gel Kit, designed to deliver salon-level strength and length without damage, appointments, or glue. Powered by the brand’s longest-lasting builder gel formula, the kit helps create stronger, longer-feeling natural nails in just three weeks, or instant extensions using patent-pending Easy Fit Nail Forms. The self-leveling formula delivers a high-gloss finish and features a cleaner HEMA-free, 15-free composition. With up to 21 days of chip-free wear, this formula exceeds the category average wear time by 40%, making professional builder gel results accessible at home for just $2 per mani

introducing the all-new reformulated and rebranded gel by essie—your favorite at-home, long-wear gel couture nail polish, but now better than ever! featuring an upgraded formula that is built for the grind with 15 days chip-resistant*, high-shine wear, and a patent-pending Flex-E gel technology that adapts to your movements for a durable, gel-like finish that can handle it all. with a NEW enhanced top coat powered by Triple Shine Complex, you can achieve a glossy, glass-like shine without damaging your nails with UV gel. this easy, two-step system requires no base coat or UV light and removes like regular polish, with essie's signature swirl stem brush ensuring smooth, effortless application.

Get in your GELement™ with OPI’s NEW at-home gel polish designed to make you feel like a certified nail guru from the comfort of your own space. From high-quality formulas and top tier colors to an easy-to-use LED lamp and expert-led classes, this new line features all the GELements needed to master a gel mani. GELement formulas are vegan*, including a Base Coat to protect the natural nail, prevent staining, and provide strong adhesion; a No-Wipe Top Coat to deliver a high-shine, scratch resistant finish; thirty richly saturated, gel shades from the industry’s color expert; and a high-quality curing lamp that’s easy to use at home.

KISS Glue-On Nails deliver salon-quality manicures in minutes with an improved fit designed to feel custom on every nail. Featuring expanded size ranges and long-lasting comfort with up to 14-day wear, the collection offers styles for every moment - from everyday essentials to statement-making glam. The lineup includes CORE sets with chic shades and patented French designs, GLAM styles with chrome, magnetic, and jeweled finishes, and ICON sets featuring bold 3D details and reusable designs that can be worn up to three times. With more sizes, more styles, and effortless application, KISS makes achieving a flawless manicure easier than ever.

Sally Hansen’s newest Super Shiny Shield Top Coat elevates the at-home gel manicure with eye-catching gold bottle designed to extend wear, amplify shine, and help resist chips even on the busiest days.

Pure Colour™ 21X Nail Lacquer delivers bold, gel-like colour with a high-gloss finish that lasts up to 10 days. Its exclusive 21-Free formula is vegan, cruelty-free, and packed with powerhouse actives: Wakame Bioactive helps prevent breakage, Hibiscus Extract promotes healthier nails, and Vitamin E nourishes and protects. Fast-drying and enriched with a curved brush plus a removable hand rest cap, it makes at-home application effortless. Pure Colour™ 21X proves you can have bold, long-lasting colour that’s as good for your nails as it looks.

Super Tint is a collection of sheer, functional nail tints designed to work together for healthier, better-looking nails. Each tint starts with the same base formula infused with keratin, vitamins C + E, and gentle AHAs to help strengthen, smooth, and brighten over time. Every shade adds its own SuperPower with targeted ingredients for glow, hydration, conditioning, or strength, and a subtle scent for a sensorial experience. The four shades include: Cherry Pom Pom (SuperGlow), Coco Fizz (SuperHydrate), Salty Caramel (SuperCondition), and Grape Goop (SuperStrength).

Shine under pressure. Introducing Gel by Essie liquid diamonds, a high-impact collection of diamond-dusted shades designed to deliver molten, gemstone-level brilliance with a plump, gel-like finish. Inspired by the strength and sparkle of real diamonds, these shades deliver bold, light-reflective color that won’t crack under pressure.
Each shade glides on smoothly for saturated, dimensional payoff with a sleek, reflective finish that catches the light from every angle. Powered by Gel by Essie’s longwear performance, liquid diamonds delivers up to 15 days of chip-resistant wear* with no UV lamp needed—just diamond-brilliant color that looks polished, powerful, and endlessly luminous.
*With reapplication of top coat after 7 days.

The Glamnetic Glam Goals Press-On Nails deliver a modern interpretation of the classic French manicure, featuring a gold-foil reverse tip on a semi-transparent base that elevates the traditional look with a contemporary, fashion-forward design. Combining trend-driven aesthetics with high-performance functionality, the salon-quality press-on system allows users to achieve a polished manicure in minutes through an easy, at-home application process. Each set is fully customizable, allowing nails to be shaped and sized for an individualized fit, while the waterproof, durable formula is designed to last up to two weeks. Glam Goals offers an innovative, accessible alternative to traditional salon manicures without compromising on style.

With over 50,000 five-star reviews, Onyx Professional's Hard as Hoof Strengthening Nail Cream has earned its place as the #1 nail strengthening cream and its latest innovation is turning heads. Inspired by the runaway success of vanilla in our beloved body care line and the undeniable rise of gourmand fragrance, we introduced an irresistible new Vanilla Coconut scent that transforms a daily nail ritual into a sensory indulgence. This ultra-rich yet fast-absorbing formula helps prevent splits, chips, and cracks. Powered by Retinol to strengthen and smooth, Shea Butter to lock in moisture, and Calcium to reinforce weak nails, it restores resilience and flexibility over time.

We saw you layering "Funny Bunny®" over "Bubble Bath®" for the perfect milky pink, so we bottled the magic–no mixing required. Sheer, airy, and instantly an iconic nail polish.

Shade comes in Nail Lacquer, GelColor, xPRESS/ON, and Dipping Powder