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Dove’s Inspiring short film
September 20, 2017
I was inspired by Dove’s latest short film, "Meet Diana." It tells the powerful story of Diana Wright, a mother and school teacher, who reclaimed her confidence after the loss of her leg in a car accident. In a three-minute video, produced by Shonda Rhimes and a 100 percent female crew, Diana talks about how she called on her inner strength to learn how to walk again. Since posting on YouTube September 12, the video has more than 1.6 million views. Click on the video below to view her amazing story.

P&G’s Powerful Ad: “The Talk”
August 03, 2017
P&G’s Powerful Ad: “The Talk”
I was struck by a powerful video Procter & Gamble released as part of its My Black is Beautiful campaign. Called “The Talk,” P&G shows scenes of black mothers across several generations talking to their children about the bias they will experience in society because of the color of their skin. I applaud P&G for sparking dialogue around this topic. At the end of the video, they even encourage everyone to #TalkAboutBias.

If you haven’t seen this emotional video yet, you can view it here. It has already amassed over 80,000 views.
QVC Features Brands From the Beauty Insider Awards
July 27, 2017
Last week Lisa Klein, Senior Vice President, CEW and Nicole Cardillo, Vice President, Marketing & Events, CEW and I were at QVC for their show were at QVC last week for their show featuring many of the products from our Beauty Insider Awards event. The beauty of our partnership with QVC is that everyone benefits. It offers companies a platform to tell their story to millions of QVC viewers. And, the QVC audience loves this show. So do I. There’s nothing more exciting than to watch beauty products being bought at almost the speed of light.

This year 25 brands were featured during the one-hour program, including Bareminerals, Becca Cosmetics, Clarisonic, Dyson, Farmacy Beauty, Hey Honey, IT Cosmetics, Living Proof and Wander Beauty.
Empowering Women in Beauty: CEW's Carlotta Jacobson
July 20, 2017
Empowering Women in Beauty: CEW's Carlotta Jacobson
Carlotta Jacobson, President of Cosmetic Executive Women (CEW), was featured on the cover of the July issue of Beauty Store Business. In an in-depth article, the magazine highlights the accomplishments of CEW and Cancer and Careers under Carlotta’s leadership, as well as her passion to help advance women in the beauty industry. Carlotta also reflects on her career trajectory, accomplishments and goals, and shares her thoughts on the outlook of beauty retail.


Blushington Glams Up CEW Members
June 12, 2017
  • Blushington’s Upper East Side location
  • Natasha Cornstein, CEO, Blushington and Stuart Schultz, President, BeautyRx
  • A CEW member receiving makeup services
  • Members at CEW's Unplugged event
  • A CEW member receiving makeup services
  • Members at CEW's Unplugged event
  • Gift bag items received by each attendee
  • A CEW member receiving makeup services
  • Stuart Schultz, President, BeautyRx and attendees
  • Members take a selfie at CEW's Unplugged event
  • Members at CEW's Unplugged event
  • Guests were treated to macarons
Last week CEW members celebrated with champagne, macarons and makeovers at makeover hot spot, Blushington. More than 75 guests received complimentary beauty services at the retailer’s UES location via CEW Unplugged, no-pressure events designed to connect CEW members in a fun, casual atmosphere.

Services included BeautyRx peels, faux lash applications and makeup touch-ups. Everyone was excited to receive high-quality services — and to network. The event was sponsored by MDSUN and VI Aesthetics. Selfies were taken, business cards were exchanged and guests were off to various events and dinners looking and feeling glam!

About Carlotta

Hello, I’m Carlotta Jacobson, President of CEW. The beauty industry is one of the most dynamic industries in this world. Luckily, I have the amazing opportunity to network with its talented movers and shakers, and attend many of its educational and charitable events.

We started @CarlottaConnected to give you an inside look at the beauty industry I connect with both professionally and personally. I hope I’m able to give you some insights and access with this blog—as well even more reasons to admire the leaders in our industry.

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