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CEW connects big and small businesses together.
CEW motivates us to get involved, support one another and be a part of something bigger than ourselves.
We invite you to join us inside as we rally together and believe in the power of what the beauty industry and its people can do.

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Beauty News

Beauty Bite: Neutrogena Joins e.l.f., ColourPop, and Uoma Beauty in the 4th “Make It BLACK” Campaign Celebrating the Luxury of Black and Raising Money for Black Founders with “Back to Black”

Uoma Beauty founder Sharon Chuter isn’t just changing the color of makeup shades and skin-care packaging during Black History Month. She’s altering perceptions and sparking activism throughout the cosmetics industry.

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Beauty’s Top Minds Analyze 2022 and Reveal all the Trends You Need to Succeed in 2023

CEW’s upcoming State of the Beauty Industry virtual event never fails to surprise and delight. Packed with the latest data and forecasts on beauty brands, consumers, and the cultural shifts affecting...

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Get ready to level up your #socialmedia strategy for 2023 by knowing the hottest paid ranks and macro trends. @icedmedia’s paid social benchmarks and strategies will set you up for SUCCESS at CEW's EXCLUSIVE State of the Industry virtual event.

Discover how to attract consumers to your key retail partners without disrupting your DTC strategy and hear from other top industry providers such as The NPD Group, Mintel, NielsenIQ, Google, and Spate on how to set your brand up for major growth this year. Link in bio.
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Prestige #beauty sales continue to blow up the industry! Get @npd_group’s latest data on how #luxurybeauty — including makeup, skin care, fragrance, and hair care — keep going WAY strong. Link in bio.

Also! CEW Exclusive event alert! NPD will present a complete analysis for end-of-year sales, full-year performance, and 2023 beauty predictions at our (virtual) State of the Industry: Global Trends Report on Feb 9th. Be there to set your business up for success!

Go to cew.org and tap on Events for all the info and find out what other top presenters like Mintel, NielsenIQ, Google, Spate, and Iced Media can teach you with their latest data.
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OUAI Takes on Flakes with New Anti-Dandruff Shampoo

Informed by DMs from its online community, OUAI saw an immediate opportunity to add glamour (backed by tech) to a common hair care problem — dandruff.

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CEW Predicts 2023’s High Potential Indie Beauty Brands (Part 2)

It’s only several weeks into 2023 and already the industry is buzzing about which indies are primed for success, and for takeover. Given the very crowded landscape, it takes a lot for an indie beauty brand to survive, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). CEW Beauty News turned to industry leaders to look inside their portfolios and stores and highlight the indie brands they believe will survive the big indie shakeup of 2023, and why they think these brands are in it to win.

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NPD: 2022 Prestige Beauty Sales +15% to $27.1B

Preliminary results are in for beauty’s overall performance in 2022, which was fueled by prestige beauty and sales of makeup, namely lip products. Sales of beauty products (mass and prestige) experienced 11% growth when combined; however, only prestige unit demand remained strong.

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How to Get Your Small Brand Picked Up By a Major Retailer, with BeautyStat Cosmetics Founder Ron Robinson

You’ve just had a baby and…it’s a serum! Now, time to place this gem where lots of people can buy it, right? Not (quite) so fast. Listen in as a veteran cosmetic chemist turned entrepreneur shares the steps to prepping for, then scoring, then keeping a big deal with a big retailer.

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Beauty Emerges as a Gift with Purpose for Holiday 2022

Brands, retailers, and experts weigh on what drove sales this holiday season. Spoiler alert: unprecedented brand promotions, skin care as a gift, and discounted gift sets are the heart of the matter.

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Meet a CEW Member

To be featured in this section contact [email protected].

Joan HJ Myung
Head of Strategic Planning and Business Development
Samsung Fashion Group
Jennifer McKay Newton
Founder & CEO
DEFINEME FRAGRANCE
Bevin O’Rourke Lee
Senior Vice President
Beauty and Wellness at Full Picture

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