Indie
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Indie Brand
Indie Brand
Briogeo Hair Care
Inspired by a family tradition of making natural beauty products from scratch—and that beauty shouldn't be compromised by harsh ingredients—Nancy Twine launched Briogeo. The name is derived by Brio, meaning "full of life", and Geo, representing "earth and nature.” Combining the best nature has to offer to revive hair to its most balanced state, these high-performing formulas are free of SLS, parabens, sulfates, phthalates, and silicones. Instead, they are infused with blends of natural plant and fruit extracts, oils, and antioxidants.
Indie Brand
Ellis Brooklyn
Ellis Brooklyn is a clean, sustainable fragrance line founded by The New York Times beauty columnist Bee Shapiro. The idea for the brand was born in 2013, before clean beauty was in the mainstream. Since officially launching in 2015, the brand has rapidly expanded, adding body care and home fragrance to offerings, while prioritizing safety and sustainability. The brand follows IFRA safety testing, CITES sourcing guidelines, and offsets their carbon footprint with the Carbon Fund on an annual basis.
Indie Brand
Glow Recipe
Glow Recipe is a clean, fruit-forward, unapologetically fun skin care line inspired by Korean beauty. Co-founded by beauty industry veterans Sarah Lee and Christine Chang in 2014, Glow Recipe is focused on providing first-to-market innovations paired with education and skintertainment to ultimately empower consumers to bring out their glow.
Indie Brand
ILIA Beauty
ILIA Beauty’s mission is to protect and revive skin. The brand looks to be skin care-powered makeup that’s performance driven, effective and safe. ILIA walks a new path, balancing safety with product performance creating makeup infused with skin care. Mindful that not every natural ingredient is good, nor every synthetic bad — ILIA combines both.
Indie Brand
Nécessaire
This brand set out to design the personal care items we need (the necessary) and to use its business to make a positive environmental impact everywhere it can. The belief is that personal care is self-care—and that self-care is a necessity—and that the products used every day should make a difference in wellbeing, and support one’s health
Indie Brand
Olive & June
A beloved, L.A.-based nail brand disrupting the nail category, on a mission to democratize the nail salon experience. Olive & June aims to empower people to be able to achieve salon-quality nails at home via a range of innovative nail systems. Given 98% of women feel better when their nails are painted yet only 12% think they can do it themselves, Olive & June’s product portfolio is focused on teaching everyone how to paint their own nails through educational content and providing the necessary tools to make it easier, better and more fun than ever before.
Indie Brand
Sky Organics
One of the fastest growing natural brands, this family-owned company is dedicated to showing that living a natural lifestyle can be easy and beautiful with the help of clean and organic essentials. Products are made using ethically-sourced, good-for-you ingredients, and are tested by happy humans—never on animals.
Indie Brand
The Lip Bar
The Lip Bar is an easy-to-use vegan makeup brand for all shades started by Melissa Butler, who was fed up with the beauty industry’s lack of representation and inclusivity. The Lip Bar exists to challenge the beauty standard and to make makeup easy.
Indie Skincare
Indie Skincare
Alchimie Forever LLC
Kantic light clarifying cream
This cream boasts a weightless water-cream texture that aims to target oily, acne-prone skin types. Formulated with jojoba, this clarifying cream is designed to help control shine and excess oil. It features rosemary extract for strong anti-inflammatory, antibacterial and antiseptic properties, and looks to target breakouts and promote clear, blemish-free skin. The lightweight emulsion texture aims to work well for warmer temperatures and climates.
Indie Skincare
BeautyBio
Glass & Gloss Megawatt Glow Pro-Facial
A pro-grade home facial that looks to gently exfoliate and deliver rich, long-lasting hydration to take skin from dull and dry to radiantly healthy in just two steps. Created to be used two or three times a week, this skin glossing treatment aims for a lit-from-within glow and an instant skin reset.
Indie Skincare
Beekman 1802
Bloom Cream Daily Probiotic Moisturizer
This cream has a goat milk and probiotics base that aims to go beyond hydration to feed skin’s microbiome for a healthy, youthful radiance. This formula mimics the skin barrier and looks to help maintain healthy microflora and deliver hydration, while probiotics aim to help restore skin’s pH balance, fight aging and encourage cell turnover.
Indie Skincare
Codex Beauty
Bia Skin Superfood
Hydrating and deeply nourishing, Bia Skin Superfood is a cream for face, hands and body. Made with Codex Beauty Labs’ patented, potent BiaComplex formula, this multi-purpose cream looks to provide all-day moisture, protect skin's barrier, and is clinically proven to improve the appearance of skin texture. Designed to be nourishing for all skin types and especially great for soothing dry, flaky or irritated skin.
Indie Skincare
Glow Recipe
Watermelon Glow Niacinamide Dew Drops
These Dew Drops aim to be the ultimate makeup/skin care hybrid that unleashes a dewy glow instantly and over time. It’s formulated without mica, glitter or pearls.
Indie Skincare
Indeed Laboratories Inc.
Bakuchiol Reface Pads
This natural and gentle alternative to retinol can be used day and night. Formulated with bakuchiol (a high-performance plant-based alternative to retinol), niacinamide, and additional anti-inflammatory, antioxidant and soothing actives, bakuchiol reface pads look to ensure optimal results with minimal to no skin irritation. Similar to retinol, bakuchiol aims to increase cell turnover, restore skin elasticity and has been clinically proven to be effective in reducing acne.
Indie Skincare
Irene Forte Skincare
Pistachio Face Mask
This quintuple award-winning regenerating face mask is clinically proven to immediately plump the skin, as well as hydrate the skin for over 12 hours after one application. Olive oil and rice fractions, rich in skin-enhancing nutrients and antioxidants, and a multi- vitamin supplement (Pro-B5, C & E) aim to help to condition and protect. Pistachio, pumpkin seed, and avocado oils look to replenish the skin’s natural moisture barrier for smooth, supple skin.
Indie Skincare
lilah b.
Aglow Cleansing Butter
Aglow Cleansing Butter is a multitasking makeup remover, cleanser and mask in one. It looks to transform from a soft butter to an oil upon massaging and gently rinses off. Formulated with ingredients that aim to condition and soften, it’s designed to melt away makeup and impurities leaving skin clean, nourished and hydrated.