Frédéric Fekkai

Founder & CEO


Born in Provence and trained in Paris, Frédéric Fekkai’s more than three-decade career took off thanks to his groundbreaking salon at Bergdorf Goodman in New York City, where he specialized in one-of-a-kind hair care.

The Fekkai brand was founded in 1989. After a long and storied career including national salons and successful product lines Frederic sold his brand. After a few years, he woke up one morning and realized that the beauty industry hadn’t yet caught up to the rest of the world in terms of clean product formulations and sustainability and was reinvigorated to bring innovation to the beauty category. Frederic required his brand in November 2018 and put into motion his vision for clean and sustainable haircare, identifying that there was a lack thereof in an industry that was otherwise becoming progressively greener and cleaner. Haircare needed to respond to consumer demands and offer products that are clean and sustainable, but most importantly, high performing

Today, he runs Provencal beauty brand Bastide with his wife Shirin and recently relaunched his namesake hair care brand FEKKAI as sustainable, clean, and vegan with all the salon performance his customers love. He’s a thought leader, and entrepreneur through-and-through, and a sustainability advocate.