Building a zero waste future requires rethinking the economics of waste, and problem-solving from multiple angles in order to create end-to-end solutions that both lessen waste and prevent it from the outset. Avery Dennison has teamed up with The Future Laboratory to produce a new report that aims to provide a strategic framework and outline a set of key drivers that will help scale solutions to help the transition to a circular economy and a zero waste future.

The report draws on experts and features best-practice case studies from the Beauty sector among others, as well as details three ‘futures’ scenarios for brands and business leaders around Biomimicry Materials, Lifecycle Visibility, and Circular Ecosystems.