Luxury brands are desired worldwide due to their superior quality and aesthetic, as well as the culture, status, and wealth they confer. However, a high price does not make something luxurious. This Coresight Research Report, in partnership with CEW, reveals how beauty and fragrance products can propel a fashion brand to luxury positioning, while also reducing risk, expanding marketing and licensing opportunities, and allowing consumers to access luxury at a lower cost. Download this co-branded report to gain insights on fragrance as an entry point to luxury.
