Beauty has always been a popular category on Singles’ Day, and this year, it continued to witness strong sales growth across various Chinese e-commerce platforms, including Alibaba’s Tmall and JD.com. In this special report, Coresight Research, in partnership with CEW, assesses beauty brands’ and retailers’ performance and explores the key beauty trends and learnings that came to the forefront during the Singles’ Day 2020 shopping festival that brands can apply in future festivals and beyond to capture share of the fast-growing beauty market in China.

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