Today’s beauty consumers are looking for a high level of online interaction with brands and retailers. Given the negative impact of the Covid-19 pandemic, which has given rise to concerns around hygiene, Coresight Research is seeing more beauty brands embrace new technologies such as AI, AR and VR to engage with consumers online and offer them a more personalized beauty shopping experience. In this report, Coresight Research explores how technology is transforming the beauty industry and highlight the implications of its adoption for brands and retailers.