Cosmetify has revisited its Beauty Influencer Rich List for 2021 to reveal how much the biggest names in cosmetics could be earning from Tiktok, Instagram and Youtube. Huda Kattan is revealed as the richest beauty influencer overall, taking home nearly $119,089 for a post across her Tiktok, Instagram and Youtube, while James Charles is the most profitable on Tiktok earning $35,502 per video.

Top 3 richest beauty influencers

Huda Kattan – $165,402 total earnings
– $3,000 per TikTok video
– $3,887 per YouTube video
– $158,515 per Instagram post

James Charles – $150,733 total earnings
– $35,502 per Tiktok video
– $25,520 per YouTube video
– $89,711 per Instagram post

Bretman Rock – $74,620 total earnings
– $8,902 per TikTok video
– $14,294 per YouTube video
– $51,424 per Instagram post

Top richest beauty influencers broken down by channel

Tiktok (per video)
– James Charles – $35,502
– Mari Maria – $13,100
– Bretman Rock – $8,902

Instagram (per post)
– Huda Kattan – $158,515
– James Charles – $89,711
– Mari Maria – $56,651

Youtube (per video)
– James Charles – $25,520
– Safiya Nygaard – $22,593
– Rachel Levin – $18,340

2021 vs 2020 results
This year the report includes each influencer’s following on TikTok, which has exploded in popularity over the last twelve months.

  • James Charles has been knocked off the top spot as the world’s richest beauty influencer for Huda Kattan of Huda Beauty who ranked third place last year.
  • Antonio Garza was the highest earning influencer on Youtube in last year’s report taking $85,590 per video, but he has slumped to eighth place earning $14,020 now.
  • Huda and James remain unchanged as the top two earners on Instagram, but Mari Maria has climbed from fifth to third place since 2020’s report.

VIEW THE FULL REPORT »