According to Euromonitor, beauty e-commerce is a $47.1 billion industry in the United States and is on a fast track to growth. In this special report in collaboration with Cosmoprof, Euromonitor looks at what categories and regions are driving beauty growth, and how brands can compete. The report includes information on:

  • How trends, such as personalization and exclusivity, are fueling growth
  • How beauty integration in apps is accelerating e-comm in China
  • The markets that are seeing the most activity, and which are facing challenges
  • Key approaches to leveraging the strengths of beauty e-comm
  • A three-year global outlook for the category