Understanding the shopping habits and preferences of the various consumer types allows companies, brands and retailers improve how they target their core customers. In this special report, Euromonitor showcases eight consumer types that define buyer behavior to help businesses understand what drives each during the path to purchase.
Euromonitor: Using Consumer Types to Understand the Path to Purchase
In this special report, Euromonitor showcases eight consumer types that define buyer behavior to help businesses understand what drives each during the path to purchase.
