The global fragrance market experienced robust growth in 2021, driven by strong momentum in premium fragrance sales. COVID increased fragrance’s role in consumers’ lifestyles and in turn, they are willing to pay more for sophisticated and potent fragrances. This Coresight Research Fragrance Report looks at recent developments and provides insight into future trends in the global fragrance market. New fragrance launches and increased penetration and usage will drive industry growth through 2026, with premium fragrance brands outpacing mass fragrance brands. Coresight Research also expects new designers, brands and retailers will be attracted to the category, further strengthening the market share of premium fragrances.